AI Insights · Timothy · April 2025
Top 5 Drawing & Coloring Apps in Australia: Q1 2025 Performance
Explore the performance trends of the top drawing and coloring apps in Australia during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the top drawing and coloring apps in Australia showed varied performance trends across downloads, revenue, and active users. Here's a closer look at each app:
Zen Color - Color By Number from Oakever Games saw a steady increase in weekly active users, peaking at about 50K by the end of March. Weekly downloads also showed a notable rise, reaching approximately 12K. Meanwhile, weekly revenue fluctuated, starting at $891 and ending the quarter at around $587.
Color Pop AI - Coloring Book by MWM experienced a consistent weekly revenue stream, maintaining around $8K. Downloads varied throughout the quarter, with a low of about 4.1K and a high of 10.1K. Active users remained stable, ending March with approximately 22K.
Color by Number:Coloring Games from Wildlife Studios had a steady decline in weekly revenue, closing March at about $4.6K. Downloads initially dropped but later recovered, reaching approximately 6.6K. Active users followed a similar trend, stabilizing at around 20.2K by the quarter's end.
Happy Color by Numbers Game from X-Flow showed a gradual decline in weekly revenue, ending at $355. However, downloads picked up towards the end of the quarter, reaching 5.6K. The app maintained strong active user engagement, peaking at around 92.8K mid-quarter.
Lastly, Eye Color Mix by Crazy Labs had minimal revenue impact, but downloads and active users remained relatively stable, with around 2.9K downloads and 24.9K active users at the end of March.
For more detailed insights and trends, visit Sensor Tower's comprehensive app analytics platform.